You may have the most beautiful product in the world but If you keep it at home nobody will ever know about it. Once upon a time before Internet and the online adventure the word of mouth was how artisans, artists,craftspeople used to became "famous" and rich...
Well now days it is exactly the same: the word of mouth is how it works, just the dynamics are slightly different.
To reach people you must use the SOCIAL MEDIA a lot a lot a lot.
To success you will need
2) FACEBOOK + FAN PAGE
4) NEWSLETTER (MAILCHIMP IS A GOOD ONE)
6) WANELO, STUMBLEUPON, ...
Need more details?
Just comment this post and I will be more than happy to help out!
Have a nice day